Turn quiz funnels into measurable growth
Genius Funnels gives you first-party funnel analytics, archetype cohorts and ad-set ROI in one place — then uses AI to tell you what to change next.
First-party funnel capture
Own your quiz-funnel data end to end. Every answer, click and conversion lands in your own store — no third-party black box, no sampling.
Archetype cohorts
Group respondents into behavioral archetypes automatically, then see how each cohort moves through your funnel and converts.
Ad-set ROI
Tie spend to outcomes at the ad-set level. Know which creative and audience actually pay back — not just which got clicks.
AI optimization
coming soonLet the platform surface the next best change to your funnel and targeting, ranked by expected lift.
How it works
Capture
Launch a quiz funnel and collect first-party responses, clicks and conversions.
Analyze
See archetype cohorts and ad-set ROI in one dashboard, updated continuously.
Optimize
Act on AI-ranked recommendations to lift conversion and lower cost per acquisition.